Social Networking is basically a map of relationships between individuals. It indicates ways in which they are connected through various social familiarities - friends, school mates, casual acquaintance, family, business, etc. The theory views social relationships in terms of nodes and ties. Nodes are individuals in the network while ties are the relationships between them. Blended networking is an approach to social networking that combines both offline elements (face-to-face events) and online elements.

India-IT has expertise in Social Networking Solutions and is a commercial web development company for building branded web based application/website in Social Networking platform.

Social networking or social community is all about linking with people.  In the case of company, social networking can bring company employees together by helping them to keep on linked with each other all the way through online web directories, blogs, chats, forums, calendars and more.  Social networking/community website can be valuable to small or big businesses and take apparently simple tools "for entertaining" and building them work for company and drive profits.